Dec 31, 2016
Happy New Year from BELO!
by: Kevin Dorey
On the eve of a new year, it’s the perfect time to pause and reflect. 2016 marked the launch of BELOFORTE to the public, however the journey for us began long before that. And a journey it has been. The highs and lows have tested our patience and challenged us in more ways than one could ever imagine. But never, once has our resolve and vision for the future of this label been lost.
Our commitment from inception with BELOFORTE, has been to create apparel that pairs beautiful fabrication with stylish and contemporary design. We want a woman dressed in BELO to feel like her superwoman self! Ensemble empowerment that leads BELO Babes to walk out the door feeling, confident, comfortable, fearless and proud. The joy we feel in seeing our apparel worn by you all is overwhelming.
Reflecting on our product and processes, we know we can improve across the board. Many of you have supplemented our own observations and findings with feedback and we’ve been listening. We are working tirelessly every day to ensure that what we put out into the world is done with our very best efforts.
So what can you expect from BELO in 2017?...New products! We are launching our new collection in early 2017 and we can’t wait to share it with you. Spring 2017 features a couple of beautiful adaptations with mesh fabrics and our first foray into color. We love the lace-up look and we were able to interpret this in a fresh way that is really successful. You won’t have to wait too long before this collection is available to preview.
Looking out a little further, Summer 17’ is developed and looking awesome! The second half of the year rounds out with Fall and Winter. We’ll refrain from giving too much away this far out, but a couple of fresh colors and new styling is sure to introduce more unique elements to active apparel. We can’t wait to hear and see what you all think, and more importantly how you’ll style these collections into your lives.
2017 will also bring new distribution channels to our products. Although we love when you shop with us through our online store, we are working on placing BELO in stores near you. Pictures tell the story, but we know nothing can replace getting your hands on a garment and seeing it on before you commit to bringing something home. Our goal is to partner with incredible retail partners that care about carrying beautiful products and providing a pleasant consumer experience as much as we do.
We couldn’t be more excited to continue to improve and grow this company in 2017. We are nothing but passionate hobbyists without all of you. So we’d like to extend our most sincere and heartfelt THANK YOU for allowing us to create what lives within our hearts and minds. It truly is an honor to have the opportunity to share our work with you all.
From Whitney, myself and the team behind BELOFORTE, may 2017 bring you all health and happiness!
WHITNEY QUARESMA KEVIN DOREY
Creative Director Brand Director